Branding & App Design for a Mental Health Startup
PetalPath - A new mental health app, wanted to create an identity that felt trustworthy, uplifting, and innovative. Their challenge was standing out in a crowded digital wellness space while still making their platform approachable to users seeking support with mindfulness, journaling, and therapy.  

Solution:
I guided the project through the Design Thinking process — Empathize, Define, Ideate, Prototype, Test. Together, we developed:
- A calming visual identity (logo, colors, typography) blending professionalism with warmth.
- UX/UI wireframes and app screens in Figma, designed for intuitive navigation.
- Marketing materials including social media graphics and launch visuals to attract early adopters.

Outcome:
The new brand identity positioned PetalPath as a credible and approachable option in the mental health space. The app gained strong user engagement in its first launch phase, with positive feedback on both the calming design and ease of use.